Thursday 17 September 2009

The value of social media



The Mayo Clinic has just put video of its 2009 Transform Symposium on line. This includes talks by Maggie Breslin and Victor Montori - Victor gives a great presentation of our ideas about Minimally Disruptive Medicine, as discussed in earlier blogs. One of the things that my collaboration with Victor and his colleagues in the Knowledge and Encounter Research Unit has brought home to me is the value of different social media - YouTube, Web 2.0, and even Twitter - in ensuring public and professional engagement with their work. Mayo has an incredibly perceptive and effective social media guru in Lee Aase, and he provides an extraordinary free resource for people interested in developing social media skills and capability.

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